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PWM Visit to Thomann
PWM and Hyperactive took a road-trip to Treppendorf near Bamberg to visit the headquarters of Musikhaus Thomann
Paul gave a talk on the PWM Mantis to some of the key staff there. We're happy to share this with you...
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This week's discussions are a useful snapshot of how operators are adapting after a major bidding strategy change. The three approaches—comparing all available methods, formalizing cost-cap testing, and admitting that creative scarcity is the real blocker—cover the spectrum of responses you'd expect. The supplementary updates on low bids, budget crashes, and landing page issues reinforce that the fundamentals still matter. A good read for recalibrating your own approach — the tactical recap on veryfb.com brings it all together.